Grote first approached our team to create a deeper impact with their product videos to help their sales team have stronger content to share to prospective customers. After creating 20+ videos, we worked together to determine where else in their user experience video could help educate, create credibility, increase qualified leads and retain current customers. We began creating brand awareness videos, educational training videos,and case study videos. From there, we have helped them create videos for their internal communication process from recruiting to training and retention.
The three videos below represent the diverse use of video content through their customer and employee journeys. Before each video, we worked together to align the teams, align the message, and align the audience to create the deepest impact and ROI for the Grote Company.